Privacy
Updated: 23 September 2026
Who is responsible?
Jovacon BV, the operator of Easycast, is responsible for personal data used to manage this website, customer accounts and enquiries. Contact help@easycast.be for privacy questions. Our business details are linked below.
What we process and why
We process names, email addresses, telephone numbers, postal addresses, optional VAT details, language preferences, account status and records of accepted trial terms. We use these to respond to enquiries, take steps requested before a contract and provide and administer the service. Passwords are stored as hashes. Security and technical records, including IP addresses where logged, support our legitimate interest in preventing abuse and keeping the service operational. Billing records are processed where required by law.
Your content and AI
We store uploaded media, business details, slideshows, screen settings, generated content and AI usage records to provide the service. For AI generation, your prompt and preferred language are sent to OpenAI. When you enable business details, the business name, type and slogan are included. The uploaded logo is added locally by Easycast, rather than sent as an image to OpenAI in the current workflow. Image refinement sends the original AI background image and your refinement prompt. Avoid unnecessary personal or confidential information. Content you publish is displayed on your connected screens.
Who receives data
Access is limited to authorised administrators and service providers needed for hosting, email delivery, support and AI processing. The current deployment uses Microsoft Azure for hosting and OpenAI for AI processing. These providers may process data outside the European Economic Area. Where applicable, international transfers require an adequacy decision or appropriate safeguards, such as EU standard contractual clauses. Contact us for information about the safeguards applicable to your data.
How long we keep data
Account details and customer content are kept while needed to provide and administer your account. Expiry of access does not automatically delete your account or slideshows. Contact support to request deletion. Saved AI background images and the latest image prompts are retained to allow refinement; request payloads are cleared when background jobs finish. Usage records support the token meter and handling of usage disputes. Enquiries are retained as needed to handle the request and any follow-up. Records needed for legal obligations or legal claims may be retained longer. Backup and provider retention can differ from active application storage.
Your rights
You may request access, correction, erasure, restriction or portability where applicable, and object to processing based on legitimate interests. Where processing relies on consent, you may withdraw it without affecting earlier lawful processing. Email help@easycast.be; we may need to verify your identity. We normally respond within one month, subject to the extensions allowed by the GDPR. You may complain to the Belgian Data Protection Authority at www.dataprotectionauthority.be or your local supervisory authority.
Content belonging to your customers or staff
If you upload personal data on behalf of your organisation, you remain responsible for a lawful basis and informing the people concerned. Where Easycast processes this data on your behalf, the required data processing arrangements must be agreed with Jovacon. Contact us before uploading sensitive personal data.
Cookies and changes
Our cookie notice explains browser storage. This notice may be updated when the service changes; the date above identifies this version.